Marketing for the culture summit 2024
"Step into a world where creativity, culture, and marketing merge at the MFTCS Summit. Here, black marketers are not just participants but pioneers, mastering 'the art of disruptive storytelling' to create their own plot twists in the industry. Join us to embrace innovation, gain actionable insights, and excel both professionally and personally in a space that celebrates and amplifies black excellence in marketing."
Solution: Provide creative strategy and operational mechanisms and management for the Marketing for the Culture Summit 2024. Budget: $27K
The vision
Walking into a space of Black Marketing and Creative leaders to create synergy through streamlined processes and mechanisms. Through this synergy, clarity is found, accountability is made and plans are executed.
an intentional process
Although synergy means bringing things together, Kaylyn had to take some steps before that could happen.
Firstly, she conducted one-on-one meetings with each team member to understand their individual visions and how they perceived their roles. These discussions allowed her to identify each person's unique strengths, aspirations, and the challenges they faced. By gaining this insight, Kaylyn could align everyone's efforts towards a common goal, ensuring that each team member felt valued and understood.
Next, she created a series of deadlines to provide structure and clarity. These deadlines were not just about time management but also about setting clear expectations and milestones. This approach helped the team stay focused and motivated, as they could see their progress and understand how their contributions were integral to the larger picture.
Creating alignment through centralized mechanisms
Understanding that synergy is one of the key playmakers in a project, Kaylyn immediately went to work to create the Marketing for the Culture Summit Committee Dashboard.
The dashboard was designed to be a comprehensive hub for all committee activities and resources, ensuring that every team member had easy access to the information they needed. Key features of the dashboard included:
Hot Links: These provided quick access to essential documents, resources, and tools. By organizing these links in a central location, Kaylyn ensured that team members could swiftly find what they needed without wasting time searching through emails or folders.
Member Directory: The directory included comprehensive profiles of all committee members, complete with contact information, roles, and areas of expertise. This feature not only facilitated easier communication but also helped team members understand who to reach out to for specific questions or collaborations.
Official Summit Messaging: A comprehensive guide to the summit’s key messages and talking points. This ensured that everyone involved in the summit, from organizers to volunteers, communicated a unified and coherent message to the audience. It provided clarity and direction, helping to avoid any misunderstandings or miscommunications.
aT THE END OF THE DAY.. QUALITY WINS
To top of the Strategy Suite provided, Kaylyn created the Marketing for the Culture Summit Operations Hub.
The Marketing for the Culture Summit (MFTCS) Operations Hub, meticulously built via Excel, is a comprehensive tool designed to streamline and optimize summit planning and execution.
This dynamic hub includes a budget tracker, enabling precise financial management and ensuring that every dollar is accounted for. The inventory planning feature helps organizers keep track of essential supplies and resources, preventing shortages and overages.
Central to the hub is the RACI chart, which clearly defines roles and responsibilities, ensuring that all team members know who is Responsible, Accountable, Consulted, and Informed for each task. The workback plan outlines critical milestones and deadlines, facilitating a smooth and timely project timeline.
Volunteer coordination is made effortless with the volunteer tracker and shift scheduler, which organizes volunteer information and schedules, ensuring that all shifts are covered efficiently. Additionally, the hub encompasses MFTCS Event Programming, a detailed overview of the event schedule, including sessions, speakers, and activities, ensuring a seamless experience for all attendees.
With these powerful features, the MFTCS Operations Hub is an indispensable asset for orchestrating a successful and impactful summit.
Breaking the 4th Wall
An opportunity to hear a group of Black female creatives including Danielle McEwen (UniqueVzsn) and Krystal Benson (Clique Bait) using their perspectives to empower them to create the Marketing for the Culture Summit
By "breaking the fourth wall," we aim to provide an intimate, behind-the-scenes look at the creative journey that brought the 2024 Marketing for the Culture Summit to life. Please enjoy the Breaking the Fourth Wall presentation and a brief highlight of the panel!
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Kaylyn lead the design support for Breaking the Fourth Wall, with helping manipulte the Summit branding to create a signature presentation for the Breaking the Fourth Wall panel.
The vision behind Breaking the Fourth Wall was to be a bit more minimal and streamlined as opposed to the Summit parent brand.
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Kaylyn helped lead the production of Breaking the Fourth Wall surrounding the following
Naming Convention
Segment Flow and Content
A GLIMPSE AT BREAKING THE FOURTH WALL
During Breaking the Fourth Wall, the topic of Articifial Intelligence (AI) and Black Marketers and Creatives being equipped for the future came up. During this conversation, the panelists each shared sentiment surrounding distrupting the marketing industry through tech and AI. Hear Kaylyn Hill’s insights surrounding the overarching umbrella of Web3, Go- To- Market specilizations and Product Marketing and how she has been able to equip herself.
Also, don’t miss out on a The Goods— a dope gift from Kaylyn!
Tools used
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Trello- Task Management
When working with a newly formed teams of mulit-discipliary creatives, you’re bound to have muitple learnng curves present in the room— NO PROBLEM! ADBC embodies neuroplasticity aka WE KNOW HOW TO PIVOT FOR THE CUSTOMER, IF THE CUSTOMER IS COMMITED TO THE WORK.
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Notion- Note Taking Database
Notion is a database platform used for ALL THE THINGS. For this event, ADBC created a directory where team members had a centralized location for significant information, links and notes surrounding the event.
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Google Spreadsheets
Oldie but goodie! Google Spreadsheet is a spreadsheet platform that’s mobile- friendly and a little friendlier than Microsoft. This platform was used to create a granular Operations Hub for the team.
