The Black Renaissance

An inaugural event aimed to improve Customer Retention and Community engagement throughout Black Executive and C- Suite Leaders. Budget: $2.3M

Solution: Lead the ideation and management of an Executive and C- Suite gala— The Black Renaissance.

*Video captured and edited by Karter K.

THE VISION

"Historically, the Executive Leadership Council Week concludes with the ELC Recognition Gala and warm farewells. After gaining valuable feedback from Amazon’s Black leaders, for the first time, Amazon celebrates MLMS Participants with a luxury affair! The Black Renaissance was created to amplify networking among peers, fellowship, catch-up and share memories from days past events. It’s time to celebrate Amazon’s Black Leaders and their Renaissance-- a Black Renaissance." - Kaylyn Hill

Part I: Happy hour

To kick- off the event, attendees were greeted with a Black Carpet photo opportunity and cocktail hour! During this cocktail hour the following highlights pushed the envelope

Vendor Management: Partnering with Knarly Designz media agency, Kaylyn was able to direct them on the vision for The Black Carpet experience. During this experience, attendees received access to all the photos taken for easier accessibility and to support a frugal and forward- thinking approach.
Highlighting Black Businesses: Staying aligned with the goal of the event, Kaylyn sourced Black businesses to result in an event created purely by Black businesses and creatives. Through keeping this vision in mind, a locally- sourced All- Black jazz band played live music during the Happy Hour.

PART II: Dinner & Re- Igniting Innovation

Following the Cocktail Hour, attendees were guided behind curtains to a separate room with a round table dinner waiting for them. Throughout dinner, attendees were able to hear from Black leaders from the AWS Innovation Fund.

Activation Development: Partnering with a partnering Non- Profit’s leaders to create a full experience that created, guided and nurtured the partnership.